Wednesday, 30 September 2009
Tuesday, 29 September 2009
Target Audience
By looking at a number of reviews for Yellow card and their albums we found that punk pop has become very mainstream so this shows are target audience. As the song is punk pop are video will appeal to the same age as all of Yellowcards songs 15 to 20 years old. Are target audience includes both sexualities but not all ethnicities. The social class of the target audience is bigger ranging from A to D. The target audience for Yellowcard is the main audience for music as at that young age youths are often have money for albums and for concerts. With are video we are not looking to change the target audience from one a big as they already have.
Costume Research
From research into are band and other bands of the same genre we found that they had similar style, Which is jeans, t-shirt, trainers. From this we decided on are costumes and what each of are band members should wear.
Thursday, 24 September 2009
The Fray-Over My Head
Over My Head is The Fray’s debut single for there debut album How to Save a Life in 2005. It was this song that started the bands long and successful career. The song was written by the lead singer Isaac Slade’s and is about his relationship with his brother as it is thought that they had not speaking and at odds with each other. The music video was directed by Elliott Lester and was filmed on July 24, 2005 at East High School and Fox theatre in Boulder, Colorado. The video shows the band to be children, who attract the attention of other children by playing various instruments. Micah Slade, the youngest brother of Isaac Slade plays the part of Isaac in the video.
The visuals in the video link to the lyrics of the song as the song is about the relationship between brothers and follows the youngest one find new friends but wants to fixes things with his brother. And through some the song the young brother is singing the lyrics at various points. Everything that is said in the song has an impact on what happens in the video with it linking to he lyrics. There is a band performance as well as a story; the same emotions are shown on the lead singers face as the young brother as the song involves Isaac.
At the start of the song the shots are quiet long staying with the tempo of the music and pick up during the chorus. Throughout the video the focus is on the young brother and the Isaac the lead singer. There are no close-ups of the rest of the band only of there instruments. The shots are relatively simple as to follow the story however at the start the guitarists are shown plucking their instruments into the amps. The clothes of that are typical of a band of there genre, jeans and shirt and the young brother is wearing a school uniform that has been customize which is typical for boys of that age. The video is not really to promote but to tell a story of Isaac life. When the young brother is walking through the corridor on the walls and lockers are the lyrics to the song this shows this is what the young boy is thinking about. The misi en scene is kept simple like having naturalistic lighting and the set quite dull; this is to tell the story without there being distractions. At the end of the song when the young boy is in a old looking school hall the camera spins round and the hall changes to a actual band performance that has been shown throughout before changing back to a school hall.
This video is similar to most other bands is this genre having a band performance and a story in the video and linking the visuals with the lyrics. Also much like other bands they song is about something that’s happen in their life.
Overall the video for Over My Head is not used to promote the band but to tell a story. It is common for a band of this genre to do this and have both a story and a band performance in there video. The visuals like other bands link to the lyrics. The camera shots and editing have been kept simple helping people to understand the audience. The camera shots that are used are on either the lead singer or the young boy as it is the lead singer involved in the story.
Wednesday, 23 September 2009
Shooting Schedule
Tuesday 22nd September 2009
From 3:05pm - 6:00pm (performance based)
Thursday 24th September 2009
From 9:00am - 6:00 pm (narrative shots)
Friday 25th September 2009
From 4:30pm 6:00pm
Saturday 26th September 2009
Reshoots if needed
From 3:05pm - 6:00pm (performance based)
Thursday 24th September 2009
From 9:00am - 6:00 pm (narrative shots)
Friday 25th September 2009
From 4:30pm 6:00pm
Saturday 26th September 2009
Reshoots if needed
Synopsis
The song we have chosen is called Ocean Avenue by Yellowcard. The song describes one man's struggle to find his one true love.
At the start of each verse, the aim for our team is to show that the main characters are in love, Also with showing the love scenes they will be in different clothes, this indicates that they have been together for a long time.
Just before the chorus the female character always disappears from the main male character. This part of the song shows that he is trying to find the one he loves so a change of pace in the visual part with more transitions to show that something is wrong.
At the end, the audience finds out that the male character is only remembering his times with his girlfriend who has in fact past away. We are trying to send the message that there aren't always happy endings.
With the story going on the band will also be in the video. The story cuts back to the band performing.
At the start of each verse, the aim for our team is to show that the main characters are in love, Also with showing the love scenes they will be in different clothes, this indicates that they have been together for a long time.
Just before the chorus the female character always disappears from the main male character. This part of the song shows that he is trying to find the one he loves so a change of pace in the visual part with more transitions to show that something is wrong.
At the end, the audience finds out that the male character is only remembering his times with his girlfriend who has in fact past away. We are trying to send the message that there aren't always happy endings.
With the story going on the band will also be in the video. The story cuts back to the band performing.
Ocean Avenue - Lyrics
There's a place off Ocean Avenue
Where I used to sit and talk with you
We were both 16 and it felt so right
Sleeping all day, staying up all night
Staying up all night
There's a place on the corner of Cherry Street
We would walk on the beach in our bare feet
We were both 18 and it felt so right
Sleeping all day, staying up all night
Staying up all night
If I could find you now things would get better
We could leave this town and run forever
Let your waves crash down on me and take me away
There's a piece of you that's here with me
It's everywhere I go, it's everything I see
When I sleep, I dream and it gets me by
I can make believe that you're here tonight
That you're here tonight
If I could find you now things would get better
We could leave this town and run forever
I know somewhere, somehow we'll be together
Let your waves crash down on me and take me away
I remember the look in your eyes
When I told you that this was goodbye
You were begging me not tonight
Not here, not now
We're looking up at the same night sky
And keep pretending the sun will not rise
Be together for one more night
Somewhere, somehow
If I could find you now things would get better
We could leave this town and run forever
I know somewhere, somehow we'll be together
Let your waves crash down on me and take me away
Where I used to sit and talk with you
We were both 16 and it felt so right
Sleeping all day, staying up all night
Staying up all night
There's a place on the corner of Cherry Street
We would walk on the beach in our bare feet
We were both 18 and it felt so right
Sleeping all day, staying up all night
Staying up all night
If I could find you now things would get better
We could leave this town and run forever
Let your waves crash down on me and take me away
There's a piece of you that's here with me
It's everywhere I go, it's everything I see
When I sleep, I dream and it gets me by
I can make believe that you're here tonight
That you're here tonight
If I could find you now things would get better
We could leave this town and run forever
I know somewhere, somehow we'll be together
Let your waves crash down on me and take me away
I remember the look in your eyes
When I told you that this was goodbye
You were begging me not tonight
Not here, not now
We're looking up at the same night sky
And keep pretending the sun will not rise
Be together for one more night
Somewhere, somehow
If I could find you now things would get better
We could leave this town and run forever
I know somewhere, somehow we'll be together
Let your waves crash down on me and take me away
Monday, 21 September 2009
YellowCard- Ligt Up The Sky
Light up The Sky was yellwocards first single in their album Paper Walls. This is in the pop funk genre the same as there previous songs. It was made for the 2007 series of Heroes and has lyrics that link to the TV series as well as being used for the TV series One Tree Hill.
The visuals of the video do not have a direct link to the lyrics. The main link between visuals and lyrics is the sky is dark and surrounding too, with the song about him trying to “Light Up the Sky”. This title has deeper meaning and is about a relationship and how the guy who in this case is the lead singer is trying to do all he can to make the girl happy. During the chorus when he says “Light Up The Sky” there are parts in the sky that light up momentarily. In the video however there is no girl shown but a group of people that are almost zombie like who he is trying to help. At the end of the video the sky opens up bringing colour onto the people making them happy and lively.
The tempo of cuts throughout the video stays to the beat of the music slowing and speeding up as the beat does. For the first few seconds of the video the focus is on the lead guitarist as he plays a solo. As each member of the band joins in it shows him or her as they start playing or singing. However there are no solos other than the lead guitarist at the beginning. Throughout the video the actions in the video speed up and slow down as the music does. For example towards the end as the music slows down the people slow their movements as they look to the sky when the colour falls from the sky. A lot of the film focuses on the bands performance with a lot of close-ups of the lead singing. There facial expression promotes the band to be caring for other people and problems that occur in the real world. This video is very similar to their other videos with a story-taking place at the same time as a band performance cutting between each one they are also giving of the same image as there other videos.
The camera work is relatively simple types of shots with a few clever shots like a point of view shot when one of the people looks up at the sky with a telescope. Also throughout there are other shots showing the band or the people through pits of the rumble. Throughout the video some of the shots are blurred creating a mysterious atmosphere at the beginning. The editing is relatively simple throughout the video with the odd effect like what happens in the sky and the odd blurred shot. The costumes of the band are there usual wear to create the same image. The clothing of the people creates a dark atmosphere to match the surroundings.
This video is not only similar to theirs but to other bands of the same genre. As a lot of bands similar like to create mysterious videos and have weird videos that people will remember. Also similar to other bands the video is partly performance based and partly concept based.
Overall this video is similar to most of their other videos with a performance of their band a story. The video mainly promotes their band to look caring towards issues in the real world and keeping the same image of a typical pop funk band. The camera shots and editing is relatively simple with the odd effect. There are not much links between visuals and lyrics apart from the chorus and what happens to the sky.
The visuals of the video do not have a direct link to the lyrics. The main link between visuals and lyrics is the sky is dark and surrounding too, with the song about him trying to “Light Up the Sky”. This title has deeper meaning and is about a relationship and how the guy who in this case is the lead singer is trying to do all he can to make the girl happy. During the chorus when he says “Light Up The Sky” there are parts in the sky that light up momentarily. In the video however there is no girl shown but a group of people that are almost zombie like who he is trying to help. At the end of the video the sky opens up bringing colour onto the people making them happy and lively.
The tempo of cuts throughout the video stays to the beat of the music slowing and speeding up as the beat does. For the first few seconds of the video the focus is on the lead guitarist as he plays a solo. As each member of the band joins in it shows him or her as they start playing or singing. However there are no solos other than the lead guitarist at the beginning. Throughout the video the actions in the video speed up and slow down as the music does. For example towards the end as the music slows down the people slow their movements as they look to the sky when the colour falls from the sky. A lot of the film focuses on the bands performance with a lot of close-ups of the lead singing. There facial expression promotes the band to be caring for other people and problems that occur in the real world. This video is very similar to their other videos with a story-taking place at the same time as a band performance cutting between each one they are also giving of the same image as there other videos.
The camera work is relatively simple types of shots with a few clever shots like a point of view shot when one of the people looks up at the sky with a telescope. Also throughout there are other shots showing the band or the people through pits of the rumble. Throughout the video some of the shots are blurred creating a mysterious atmosphere at the beginning. The editing is relatively simple throughout the video with the odd effect like what happens in the sky and the odd blurred shot. The costumes of the band are there usual wear to create the same image. The clothing of the people creates a dark atmosphere to match the surroundings.
This video is not only similar to theirs but to other bands of the same genre. As a lot of bands similar like to create mysterious videos and have weird videos that people will remember. Also similar to other bands the video is partly performance based and partly concept based.
Overall this video is similar to most of their other videos with a performance of their band a story. The video mainly promotes their band to look caring towards issues in the real world and keeping the same image of a typical pop funk band. The camera shots and editing is relatively simple with the odd effect. There are not much links between visuals and lyrics apart from the chorus and what happens to the sky.
Friday, 18 September 2009
Yellowcards Research
Check out this SlideShare Presentation:
Yellowcards Research
View more presentations from shawj003.
Thursday, 10 September 2009
Textual Analysis- How To Save A Life
How To Save A Life is the fray’s biggest hit so far in their career, it is the main track from their debut album, How To Save A Life. It followed the song over my head. It stay as number one for up too 15 weeks in some charts and was the first of their songs to have great success in many countries such as America, Australia and Sweden. How To Save A Life is the same as all their other songs as being in the same genre, which is rock. The song was written by Isaac Slade who came up with the song after an experience he had working with troubled teens. There has been a few versions of the music video this one is the latest made in 2006. It was directed by Mark Pellington who is known for his work on the “Jeremy” music videos among others. The video features kids at the age of around 12-18. They appear to of loosed a loved one and are grieving and seem very suicidal. The whole video is in a white room with words appearing of dark meaning like “Death”. The band plays in the same room as all the kids.
The relationship between lyrics and visuals is illustrated. This is evident throughout the film as all the kids are showing the same emotions that are coming from the lyrics. It is also shown through the words that appear that seem to be what the kids are thinking of. Most shots are concentrated on the kids and not band with various shots used like close ups to show tears.
The tempo of the shots stays the same as the pace of the music. Some shots are blurry to match the kid’s confused state of mind this is also shown with a short time of really quick cuts from one shot too another.
The image of the fray is not promoted in this video it is more of a video with a message in it and to show the meaning of the song. This is common in this genre to not always promote as bands in the rock genre are normally about the music. The mise-en-scene helps to show the story and the emotions of the kids. Some of the kid’s pictures up of people, which are the people, they have loosed. A chair is used a one point showing a girl that is shrunken jumping of the chair, this also shows her state of mind and how she feels without her loved one.
Towards the end of the video the kids begin to smile and the shots show them comforting each other and kissing the photos of there loved ones this matches the songs ending as the beats more up. Throughout the band show the same emotions as the kids who promotes them as nice guys that generally care about issues in the real world. This video involves not much in the editing or the camera shots but the actor’s emotions and the mise-en-scene.
In conclusion the video for How To Save A Life does not promote the band for sales but shows the band to be nice guys that care about issues in the real world, and there aim of there video is to get a message across. They have done this through the mise-en-scene and the emotions of the actors. This video is successful in what The Fray wanted to achieve in both interesting to watch and the message they get through.
The relationship between lyrics and visuals is illustrated. This is evident throughout the film as all the kids are showing the same emotions that are coming from the lyrics. It is also shown through the words that appear that seem to be what the kids are thinking of. Most shots are concentrated on the kids and not band with various shots used like close ups to show tears.
The tempo of the shots stays the same as the pace of the music. Some shots are blurry to match the kid’s confused state of mind this is also shown with a short time of really quick cuts from one shot too another.
The image of the fray is not promoted in this video it is more of a video with a message in it and to show the meaning of the song. This is common in this genre to not always promote as bands in the rock genre are normally about the music. The mise-en-scene helps to show the story and the emotions of the kids. Some of the kid’s pictures up of people, which are the people, they have loosed. A chair is used a one point showing a girl that is shrunken jumping of the chair, this also shows her state of mind and how she feels without her loved one.
Towards the end of the video the kids begin to smile and the shots show them comforting each other and kissing the photos of there loved ones this matches the songs ending as the beats more up. Throughout the band show the same emotions as the kids who promotes them as nice guys that generally care about issues in the real world. This video involves not much in the editing or the camera shots but the actor’s emotions and the mise-en-scene.
In conclusion the video for How To Save A Life does not promote the band for sales but shows the band to be nice guys that care about issues in the real world, and there aim of there video is to get a message across. They have done this through the mise-en-scene and the emotions of the actors. This video is successful in what The Fray wanted to achieve in both interesting to watch and the message they get through.
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