Intruments For Our Performance

Target Audience

By looking at a number of reviews for Yellow card and their albums we found that punk pop has become very mainstream so this shows are target audience. As the song is punk pop are video will appeal to the same age as all of Yellowcards songs 15 to 20 years old. Are target audience includes both sexualities but not all ethnicities. The social class of the target audience is bigger ranging from A to D. The target audience for Yellowcard is the main audience for music as at that young age youths are often have money for albums and for concerts. With are video we are not looking to change the target audience from one a big as they already have.

Costume Research

From research into are band and other bands of the same genre we found that they had similar style, Which is jeans, t-shirt, trainers. From this we decided on are costumes and what each of are band members should wear.

The Fray-Over My Head

Over My Head is The Fray’s debut single for there debut album How to Save a Life in 2005. It was this song that started the bands long and successful career. The song was written by the lead singer Isaac Slade’s and is about his relationship with his brother as it is thought that they had not speaking and at odds with each other. The music video was directed by Elliott Lester and was filmed on July 24, 2005 at East High School and Fox theatre in Boulder, Colorado. The video shows the band to be children, who attract the attention of other children by playing various instruments. Micah Slade, the youngest brother of Isaac Slade plays the part of Isaac in the video.

The visuals in the video link to the lyrics of the song as the song is about the relationship between brothers and follows the youngest one find new friends but wants to fixes things with his brother. And through some the song the young brother is singing the lyrics at various points. Everything that is said in the song has an impact on what happens in the video with it linking to he lyrics. There is a band performance as well as a story; the same emotions are shown on the lead singers face as the young brother as the song involves Isaac.

At the start of the song the shots are quiet long staying with the tempo of the music and pick up during the chorus. Throughout the video the focus is on the young brother and the Isaac the lead singer. There are no close-ups of the rest of the band only of there instruments. The shots are relatively simple as to follow the story however at the start the guitarists are shown plucking their instruments into the amps. The clothes of that are typical of a band of there genre, jeans and shirt and the young brother is wearing a school uniform that has been customize which is typical for boys of that age. The video is not really to promote but to tell a story of Isaac life. When the young brother is walking through the corridor on the walls and lockers are the lyrics to the song this shows this is what the young boy is thinking about. The misi en scene is kept simple like having naturalistic lighting and the set quite dull; this is to tell the story without there being distractions. At the end of the song when the young boy is in a old looking school hall the camera spins round and the hall changes to a actual band performance that has been shown throughout before changing back to a school hall.

This video is similar to most other bands is this genre having a band performance and a story in the video and linking the visuals with the lyrics. Also much like other bands they song is about something that’s happen in their life.
Overall the video for Over My Head is not used to promote the band but to tell a story. It is common for a band of this genre to do this and have both a story and a band performance in there video. The visuals like other bands link to the lyrics. The camera shots and editing have been kept simple helping people to understand the audience. The camera shots that are used are on either the lead singer or the young boy as it is the lead singer involved in the story.

Cast

Shooting Schedule

Tuesday 22nd September 2009

From 3:05pm - 6:00pm (performance based)

Thursday 24th September 2009

From 9:00am - 6:00 pm (narrative shots)

Friday 25th September 2009

From 4:30pm 6:00pm

Saturday 26th September 2009

Reshoots if needed

Synopsis

The song we have chosen is called Ocean Avenue by Yellowcard. The song describes one man's struggle to find his one true love.

At the start of each verse, the aim for our team is to show that the main characters are in love, Also with showing the love scenes they will be in different clothes, this indicates that they have been together for a long time.

Just before the chorus the female character always disappears from the main male character. This part of the song shows that he is trying to find the one he loves so a change of pace in the visual part with more transitions to show that something is wrong.

At the end, the audience finds out that the male character is only remembering his times with his girlfriend who has in fact past away. We are trying to send the message that there aren't always happy endings.

With the story going on the band will also be in the video. The story cuts back to the band performing.